We are presenting you AdSigma, a next-generation decentralized digital advertising platform to revolutionize the digital advertising space. Our primary goal is to increase transparency in a way that can benefit both publishers and advertisers alike. Our decentralized platform is easy to scale, transparent and solves all the existing problems of traditional advertising networks.
Our team is on an ambitious mission: to create a global system to restructure the existing arrangement in the online advertising business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. We want to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.
We aim to replace the advertising network industry, which has annual revenue of over $200 billion and increasing consistently. As we believe in the power of open-source projects, we want to help this economy to operate on its own without any intervention of Ad Networks and eventually at ZERO commission fee. We want the advertisers to receive better results from the advertising and publishers to gain higher returns. With the authenticity, irreversibility and validity earmarks, blockchain will help us achieve our vision.