TouchTrader aims to disrupt the financial software landscape by providing a “plugin” trading ecosystem that is intuitive, fun, and user-friendly, uncommon to orthodox trading applications. It leverages the best UX and behavioural design along with the flexibility and transparency of blockchain technologies. The user will then benefit of an unprecedented digital experience in day trading by combining these two dimensions.
TouchTrader is a day trading application and an ecosystem that will redefine the way we trade by providing an intuitive and user-friendly experience, uncommon to traditional trading applications.
• Focusing first on the user experience and creative process.
• Leveraging the ability of the blockchain of executing transactions almost instantaneously between two parties, therefore reducing any excessive friction that may happen in this process.
• Following a microservice architecture that allows for a “plug in” into different sources of data/exchanges.
• Partnering with different exchanges regardless of location or nature (different types of cryptocurrencies or different trading models). By implementing our integration/API service, other sources can use TouchTrader and add an augmented trading experience.
The underlying strategy in developing our application, TouchTrader, is to reverse engineer the process of dealing with trading data. We put in priority the way users feel and react to digital interfaces, including colour, graphic representation, and visual cues.
Financial data is displayed without the clutter, focusing on the essential. Therefore, our priorities are predominantly creative and technical, leveraging financial consultancy only to make sure the product fits within the needed financial regulatory and bureaucratic constraints.